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[Introduction] the theme of the 2010 Shanghai World Expo is the city to make life better. People live in this city, and people are the main body of the city. At the same time, the Shanghai World Expo is a world-wide event, it is also a century-long grand meeting of China. Therefore, the emblem of the 2010 Shanghai World Expo integrates Chinese culture into the emblem design, spreading the concept of the Expo and spreading Chinese culture to the world at the same time.

Three people unite their arms, dynamic and harmonious 2010 the harmony of Shanghai World Expo, harmony is also, have the meaning of mutual help; Harmony is also, harmony is also, emphasizing harmony and coordination, avoiding conflicts and conflicts. Harmonious Home refers to harmonious and happy family, or it can also refer to society, campus and so on. However, only when a person, a family, a society and a country depend on each other, set off each other and promote each other, can a colorful harmonious scene be presented, and human beings can generate beauty and power, progress! The theme of the 2010 Shanghai World Expo is the city to make life better. People live in this city, and people are the main body of the city. At the same time, the Shanghai World Expo is a worldwide event, and also a century-long event of China, therefore, the emblem of China’s 2010 Shanghai World Expo integrates Chinese culture into the emblem design, spreading the concept of the Expo while spreading Chinese culture to the world. It is based on the creation of Chinese character world character calligraphy, which implies that three people embrace each other with arms. It looks like the mouth of three families who are happy and happy with each other. It can also be abstractly summarized as you, I, his whole mankind, expressed the concept of understanding, communication, gathering and cooperation of the World Expo, and embodied the harmony among people, the harmony between people and society, permeated with advocating harmony, the aggregated Chinese national spirit highlights China’s positive pursuit of people-oriented at the 2010 Shanghai World Expo. The writing of Chinese characters in Chinese national culture is a wonderful work of the World plastic arts, and many pictographic characters themselves are a kind of symbolic language. When our designers intensively integrate the meaning of the World Expo into graphic design, only using one Chinese character world to express the concept of World and World Expo at the same time, skillfully using this tangible symbol, regardless of national boundaries, and using the method of combining form and meaning not only highlights the culture of our Chinese nation, it also conveys our national feelings and the concept of the World Expo, permeating with the wind of harmony. The emblem pattern is similar to the Chinese character world, and combined with the number 2010 skillfully, which brings out the best in each other, which also expresses the strong desire of Chinese people to hold a world-wide multi-cultural integration expo. At the same time, the emblem takes green as the main color, which endows life with vitality, increases upward, rising and lively movement and implication, and also expresses the creative passion of Chinese people to face the future and pursue sustainable development. In addition, the world character of Chinese character calligraphy and the Beijing character engraved on the emblem of the 2008 Beijing Olympic Games have the same effect, which implies that China held two super-large international activities at the beginning of this century, pouring out the Chinese People’s unremitting efforts to carry forward the traditional culture of the Chinese nation while integrating into the world. Look at the mascot of China’s Shanghai World Expo 2010, Haibao means a treasure of the world. It takes Chinese characters as its core creativity, which not only reflects the characteristics of Chinese culture, but also echoes the design concept of the emblem of Shanghai World Expo. Among them, Blue is full of inclusiveness and imagination, symbolizing China full of Development hope and potential. And the mutual support structure of human characters also suggests the idea that a better life depends on the co-creation of you and me. This tells us that only when people all over the world support each other and live in harmony with nature, society and people, can such a city make life better. Hand-in-hand design shows a concept of ideological harmony. Although human body image only uses the expression of lines, it is directly, concisely and implicitly integrated into the design connotation, this strong line shows our sense of strength that we dare to undertake social responsibilities, and also appeals to more people to pay attention to and maintain the balanced development of our society and ecology. In short, China’s 2010 Shanghai World Expo is a grand gathering to discuss human city life, a symphony with innovation and integration as its main theme, and will become a wonderful dialogue of human civilization.

[Responsible editor: yi er]]

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